At Haier, we strive to deliver premium products that use the latest technology in order to respond to the constantly changing needs of the modern home. Our discerning consumers demand stylish products that deliver an impeccable, efficient performance every time, and it is our raison d’être to meet their expectations, and then exceed them.

In order for Haier to not only meet but also go far above and beyond our customers’ expectations, we strive to create high-quality products that respond precisely to their sophisticated individual requirements and tastes.

We achieve this through our revolutionary “zero distance” approach to research and design. By placing ourselves within the context of the home itself, we are able to observe first-hand the very real need for solutions that are able to adapt to the varying requirements of our consumers. These valuable insights enable us to create a vast range of products that offer tailor-made solutions that meet the specific needs of each and every household.


All Haier’s products integrate the very latest technological innovations with one objective in mind: to facilitate our consumers’ lives while delivering outstanding performance and exceptional results. Haier is at the forefront of creating hi-tech solutions for the modern home.


Our consumers are seeking products that suit their own individual needs and tastes. Each customer has their own style, and each household its own design requirements. Haier’s product ranges offer a variety of stunning finishes and designs that mean they are able to look great in any home, whatever the size, whatever the style.


Whether it’s a single-door refrigerator or a five-door American refrigerator for large families; a single-drum washing machine or a 12kg double-drum washer-dryer; a connected wine cooler or convertible freezer, Haier creates solutions that can respond to the individual specificities of any home.

The story of Haier - Zhang

A history of quality

For more than 30 years, Haier has devoted its energy and expertise to developing the best appliances in order to satisfy our most discerning customers.

Since its creation in 1984, the company has been run by the same CEO, Zhang Ruimin, who has always had a clear objective: to build high-quality, reliable products. Within the first year of his appointment, in response to complaints about faulty fridges, his radical action of smashing the fridges with a hammer in front of employees has been recognised as an important cornerstone of the brand.

Since then, the company has evolved with the changing requirements of the modern world and of today’s consumer, capitalising on its core values of quality and reliability to offer premium, innovative and modern products.

We understand that it’s only by being close to our customers and by listening to their needs and desires that we can make their lives easier. Our commitment to continually update and expand our product range has made us a life partner of our customers and the worldwide number one home appliances brand for ten years running.