Haier DACH showcases latest product solutions at KOOP in Germany and “Tag der Küchen Neuheiten” in Switzerland

Haier Germany participated at the KOOP fair, a cooperation fair with Expert and Euronics, which took place from 18th till 21st February 2023 in Berlin, Germany. The KOOP was finally back in presence for the first time since 2020 after several years of Covid-related cancellations.

At the booth, our sales team, led by Till von der Osten, Director Sales, and Michael Scholz, Sales Manager Offline, welcomed retailers from all over Germany​​​​​​​​​​​​​​.

Our Haier premium stand had an impressive area of 105 m2 in a prime spot with constant visitors. A major highlight of our stand was the first-time presentation of our built-in appliances, which received an overwhelmingly positive response.

German retailers are showing a growing interest in Haier Brand: Built-in, Washing and Cooling as well as Consumables, which illustrate the increasing importance of the brand for our retail partners. ​​​​​​​​​​​​​​

Haier Switzerland showed Haier built in models for the first time at the “Tag Der Küchen Neuheiten 2023” and the “Element Küche Schweiz” in February 2023. Over 1200 visitors attended the fair during the 3-day event and all exhibitors presented their products on a 12m2 stand which was the concept of the fair.

Thomas Meier, Country Manager Switzerland said: “The fair was a great success for us. We were able to present our built-in range for the first time to the Swiss kitchen industry. In the 3 days we could make so many customer contacts for which we would have needed weeks otherwise.”