Who We Are

Haier Group

Established in 1984, Haier Group is a world leading provider of solutions to better life. To date, Haier Group owns three listed companies (Haier Smart Home, Haier Biomedical, INKON Life), has seven global premium brands such as Haier, Casarte Leader, GE Appliances, Fisher & Paykel, AQUA and Candy, and the world's first scenario brand THREE WINGED BIRD. It has built the world's leading industrial Internet platform COSMOPlat.


Focusing on user experience, Haier has been included on the list of BrandZ Top 100 Most Valuable Global Brands for four consecutive years as the world’s first and only IoT ecosystem brand. Haier has topped Global Major Appliances Brand Rankings by Euromonitor International for 14 consecutive years.


Haier Group makes development planning for three major sectors: smart home and living, industrial internet and great healthcare. It is committed to working with its world-class ecosystem partners to continuously build high-end brands, scenario brands and ecosystem brands

Haier Smart Home

As part of Haier Group, Haier Smart Home is a smart home ecological brand that customizes better life solutions for global users.


The Company designs, manufactures and sells a wide range of smart home appliances including refrigerators, freezers, washing machines, air-conditioners, water heaters, kitchen appliances and small domestic appliances, with a comprehensive offering of smart home scene solutions.


Haier Smart Home is among the list of Global 500 and World's Most Admired Companies by the Fortune Magazine.

Haier Europe

Haier Europe is part of Haier Smart Home that reinforced its presence in the European market with the acquisition of the Candy-Hoover Group in 2019.

The acquisition further enhanced Haier's competitiveness in the European and global markets, helping the Company to better meet customers' increasingly sophisticated demands for customized solutions.


Today, Haier is growing rapidly in Europe and, according to Euromonitor International, ranks fourth among home appliance manufacturers in the region with 8.1% market share. In 2021, Haier Europe has achieved sales of approximately 2.8 billion euro, an increase of 20% year-on-year.

(Source: Euromonitor International).
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Haier Group in a nutshell

Haier serves over 1 billion families in 160 countries and regions around the world. With Its entrepreneurship acceleration platform HCH, Haier has successfully incubated 7 unicorn companies, 102 gazelle companies, and 80 specialized and sophisticated enterprises. Moreover, Haier Group has established 10+N innovation ecosystems, 29 industrial parks, 122 manufacturing centers and 240 000 sales networks globally.



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