Development History

Founded on December 26, 1984, Haier Group always adheres to the development principle of “Human value comes first” and has developed from a small collective factory on the verge of collapse into a leading ecosystem enterprise in the Internet of Things era after going through six strategic stages.

The seven-year cycle at each stage is not a deliberate action, but the inevitable result of development by grasping opportunities of the times.

In December 2019, Haier Group entered the stage of the Ecosystem Brand strategy, with creating global leading IoT Ecosystem Brand as the goal.

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