Candy brings its new “ready to live” concept to Berlin
Candy, the iconic brand with distinctive Italian design, returns to IFA with its latest ranges of connected appliances, distinguished by their new design and new logo. The brand’s constant evolution can be seen in its ability to offer efficient solutions and satisfy every need while maintaining high standards of quality and accessibility. Candy’s DNA is particularly evident in its unique Italian style, a timeless design that reflects attention to the tiniest details and the ability to create a connected and easy to manage home environment.
Besides displaying its new solutions, Candy is encouraging visitors to immerse themselves in the philosophy of connectivity and flexibility that sets it apart from its competitors. The brand was born in the land of slow living and interprets the concept as only the genius of Made in Italy can: Ready to live. Slow living does not mean inactivity, but adopting a different approach, leaving aside the things that dominate our daily lives and focusing on enjoying every action, every moment and every person. This is why household chores must be quick and efficient and mustn’t encroach on anything else. Candy offers smart, high-performance products which are easy to use – with rapid cycles and functions that speed up every process and shorten usage times – and adapt to all space requirements. Washing machines, dishwashers, ovens and refrigerators that adapt to every moment of our lives: this is what makes Candy unique. In a dedicated area, visitors can also discover all the brand’s most energy-efficient solutions, because considering convenience and sustainability and minimising waste is not a trend, but a true mission, along with simplifying people’s lives so that they can spend time doing whatever they want.
At the fair, Candy has recreated an environment that welcomes and illustrates people’s passions and habits. The brand models itself on consumers’ needs, constantly adapting to new market trends which are reflected in the use of household appliances. For example, skincare and self-care are no longer confined to the world of beauty products, but also encompass silk bedding, which should be treated and refreshed with care and always be ready to use, while sport now involves increasingly technical and specific garments with dedicated washing cycles, all available through the hOn app – the Group’s digital platform for managing connected solutions. Being able to take perfect care of any type of garment at home is another plus offered by Candy, so that you can choose your own lifestyle and be ready to enjoy life.
The brand’s offerings stand out with their use of the most advanced technological systems, which reach optimal levels of intelligence and versatility through connectivity and the hOn app. With hOn, consumers can access countless functions that provide true benefits in terms of saving time and energy, as well as regular maintenance to guarantee the efficiency of Candy solutions over time. Connectivity is showcased in interactive installations in various areas of the booth, where visitors can delve deeper into the extraordinary IoT world offered by connected products.
For every kind of lifestyle, and for days full of tasks or sport, or dedicated to relaxation and self-care, Candy presents the ProWash 700 washing machine. Besides its A-40% energy class rating, guaranteeing up to 54% more energy savings* and up to 25% less water consumption, it has two unique features that set it apart from its competitors: ProActive Ecowash which keeps top brilliance and fibre preservation, proved to remove 99% of daily stains**, and the innovative XL Soft Drum which ensures extremely gentle treatment with its padded surface and preserves all types of fibres. Candy ProWash 700 has a Class A Noise rating, a surprisingly low noise level that has been tested for an amount of hours equivalent to 15 years of use. The design of this machine reflects its solidity and offers an excellent user experience with its Smart View Display and a new detergent drawer, more ergonomic and easier to remove. The appliance also has dedicated cycles for hygiene and self-cleaning: Smart Spray is a special double jet system that completely removes detergent residues from the door and seal, ensuring maximum hygiene for the next wash; Clean Shield, applied to the door seal, acts as a first filter and eliminates 99.9% of bacteria, preventing proliferation; and the Drum Clean programme operates at 90° for deep cleaning of the drum. When connected to the hOn app, the Candy ProWash 700 has several special cycles, including anti-pollution and an additional 20° cold cycle, as well as intuitive functions that help you choose the least energy-intensive programmes, such as Eco-schedule, where you can set a programme’s start time when electricity is less expensive. The hOn app checks the weather before starting the wash cycle and provides various Eco Tips to improve energy savings. hOn also provides maintenance notifications for simple and effective organisation.
The range includes a new dryer equipped with various innovations including solid fragrances in the filter to leave a beautiful long-lasting scent on clothes, and Warm Dry Pro, a low-temperature cycle designed to provide optimal efficiency even with the most delicate fabrics, achieving energy savings of up to 40%.
People’s habits are also constantly evolving in the kitchen, with commitments outside the home, different tastes, and diets dictated by seasons and trends… Grandma’s super-tasty treat, the latest recipe from your favourite health guru, or the next innovation by Cristiano Tomei, the Michelin-starred chef leading the cooking shows in Berlin, will all be very simple to make at home with Candy’s connected ovens and hobs. The Candy Bake 800 oven radically changes the meaning of conviviality, making it simple and smart with functions that help consumers to enjoy home cooking in full “ready to cook like a chef every day” style. With an A++ energy class rating, this oven is available in the Full Black, Full Inox and Stainless Steel collections with top-quality Italian design, right down to the finishing touches. The Candy Bake 800 stands out with its functions that satisfy consumers’ every need, and can also be activated remotely, such as No Preheat technology which lets you start the cooking cycle without preheating, saving 30% on time and up to 25% on energy. And FullMenu allows you to cook up to four different dishes at the same time without mixing odours thanks to the six levels in the oven’s 78-litre cavity – a whole menu is ready for dinners, lunches and last-minute guests. These new features can also be activated remotely with the hOn app, which also lets you receive suggestions, notifications and alerts, choose from more than 350 recipes, and access exclusive functions. One example is the guided cooking option, which immediately gives you the optimal solution for cooking your chosen dishes, so that you can spend the time you’ve saved on other things. There are also plenty of usage statistics and suggestions for maintenance and periodic checks of the appliance.
The brand’s new design also characterises the hobs and hoods, including an absolute novelty for 2024. The Candy Cook Induction Hood is the induction hob with integrated hood and new features that offer an innovative cooking experience. A solution that, once again, improves everyday life with features that make it perfect for all lifestyles, saving you time and energy and adapting to any kitchen and environment. Candy Cook Induction Hood is the two-in-one appliance that stops fumes spreading around the room, keeping the kitchen fresh and clean: frying or cooking fish is now simple, whatever the size of your cooking area. Candy is aware that every kitchen is unique, which is why it offers two different installation methods – the extraction version or the carbon filter version – and two different sizes (60 cm or 80 cm). It is very easy to use, and all cooking zones can be controlled directly from the Central Control on the hob. And with the Keep Warm function, you can keep food warm until you serve it, to wait for latecomers or simply chat for a little bit longer at the table.
Innovations in the kitchen are definitely not over. Also on display are the new Candy refrigerators equipped with innovative technologies for food preservation, along with an updated design. Some days can be hectic, which is why Candy offers Refreshing Effortlessly solutions with energy ratings that go up to class A, and are designed to simplify people’s day-to-day lives, offering an easier, more conscious and more effective experience. The new design, created with the utmost attention to detail, adapts to all furnishing requirements. In addition to the 60 cm combined refrigerators with two height options (185 cm and 205 cm) and a choice of finishes, the range also includes 54 cm and 70 cm built-in versions, as well as special configurations like the City Fresco 300, a combined refrigerator just 55 cm wide.
The Candy Fresco 700 stands out among the key players in the conservation world. It is equipped with Panorama Light which guarantees perfect visibility in every corner of the refrigerator – even when fully stocked – helping to identify food more quickly and reducing food and energy waste. Inside, the food is surrounded by Circle Fresh technology – an air flow that stops it from drying out and keeps it fresh for seven days*** – giving you complete flexibility to store the groceries wherever you want inside the refrigerator. An interactive display gives visitors a fully immersive experience of the technology. Candy has also designed a special drawer for storing fruit and vegetables, the Adaptive Humidity Area, which maintains the ideal humidity level without the need for manual intervention.
All refrigerators are of course connected to the hOn app, which maximises their functionalities. With Adaptive Temperature, which includes Auto Set and My Profile, you can quickly access the settings that automatically regulate the refrigerator and the freezer, maximising the effects of Circle Fresh which, with its uniform air distribution, keeps the set temperature constant. Auto Set also allows you to activate your preferred operating mode, choosing between High Efficiency, Daily Use and Extra Cold, which improves consumption efficiency and offers energy savings of up to 15%****. With the ProActive Temperature function, the refrigerator regulates itself by learning from the user’s habits: the hOn app can use the consumer’s location and check the weather to automatically adjust the refrigerator’s temperature. For example, it cools the refrigerator when you are at the supermarket to provide the best temperature for the newly bought food, or adjusts the temperature according to the weather forecast.
For constant monitoring, Fridge Blackout Alert keeps you informed about any possible disconnections of the refrigerator, with warnings and advice so that you can check and intervene straightaway, avoiding unnecessary food waste. The hOn app also includes Eco Box, a dedicated section to energy saving solutions with special functions and suggestions for a sustainable lifestyle. Eco Box keeps track of door openings, encouraging conscious energy usage and, with Holiday mode, allows you to turn off the refrigerator remotely via the hOn app, avoiding energy waste.
Ready for any washing challenge, the Candy Rapido’ dishwashers wash and dry quickly with Wash & Dry 35, the fastest 35-minute cycle on the market. They make convivial occasions even more appealing thanks to the Maxi Tub, with an over 11% larger than average internal volume, another feature that sets it apart from other standard-sized dishwashers. They also boast a class A energy rating with their Speed Drive Inverter motor, which optimises water and energy consumption. And you don’t need to be an engineer or a Tetris champion – the hOn app connection lets you receive suggestions for correct and optimised dishwasher loading with the Dish Placer function, and for the best type of wash with Guided Washing, which recommends the most suitable programme based on the dishes loaded and the amount of soiling. hOn also lets you access over 20 additional cycles and receive alerts for the correct maintenance.
The efficiency and durability of all types of appliances can be maximised with the continued use of Care+Protect products, universal and professional solutions for home and appliance care. From Maintenance Power Pod, with their anti-limescale and degreasing action for fully loaded washing machines and dishwashers, and detergents and special accessories for laundry, to containers for preserving food, an efficient product combined with the right accessories means less use of energy, water and food, lower maintenance costs, and top results every time. Enjoying your life and what you love doing has never been easier. IFA is the international stage for showcasing the concept of an innovative, convivial and unique home by Candy which is constantly evolving, following the latest trends and catering to a variety of needs
