Francesco Di Valentin is appointed Chief Business Officer

Haier Europe has appointed Francesco Di Valentin as the company’s new Chief Business Officer. He will join the Haier Europe’s Senior Leadership Team and report directly to CEO Neil Tunstall.

Francesco Di Valentin will be responsible for ensuring the zero-distance mindset with the markets and customers permeates all business activities. He will lead the markets and collaborate extensively with the CEO and the members of the SLT to drive revenues and customers’ satisfaction as well as create a “supplier of choice” culture towards trade customers in the European markets thanks to Haier Europe’s product and brand leadership.

Francesco Di Valentin said: “I am delighted to have been appointed to lead this new role at Haier Europe. It is a very strategic one as the company is committed to pursuing its ambition to be the undisputed leader in the major appliances industry and the first consumer choice for smart home solutions. I will be very focused on working with the markets, the Product Lines and all the supporting functions to achieve and cultivate zero distance, delighting our current and future customers and consumers.”

He brings more than 25 years of international experience of deep industry sales and marketing expertise. He replaces Jean Pascal Rey – Chief Commercial Officer, who will leave Haier Europe to pursue other interests.