Haier brings a new level of connectivity to Berlin

Haier, the world’s number one brand in large appliances* for 15 consecutive years, is showcasing a new dimension of connected and interconnected ecosystem at the centenary of IFA Berlin.

Featuring technologically advanced, premium, and fully customisable solutions, Haier’s exhibiting space invites visitors to immerse themselves in a new level of Smart Home management and everyday life. This is possible through cutting-edge functionalities in Artificial Intelligence, applied to home appliances, enhanced by the hOn app – the platform that allows users to manage, control, and optimise the Group’s connected products. The presence of hOn stations throughout the stand enables everyone to easily explore how the app amplifies the experience of each product, offering additional features, services, and content that make their use extraordinary, maximising both effectiveness and efficiency.

In the heart of Haier area, a virtual avatar interacts proactively with visitors, guiding them and showcasing the brand’s commitment to improve daily life through innovative and customisable solutions, tailored to each consumer’s specific needs.

In the washing area, Haier presents appliances that stand out for their efficiency and outstanding performance. The innovative X Series 11 range, known for its durability and resistance, achieves an A-60% energy class – an exceptional milestone –, that ensure maximum garment care and incredible result, in every cycle. The X Series 11 washing machine features state-of-the-art functionalities, such as Ultra Fresh Air technology, that can be activated from the hOn app: a continuous air flow system in the drum that refreshes garments, keeping the environment dry and preventing the spread of bacteria and unpleasant odours for up to 12 hours after the cycle ends. The X Series 11 dryer, equipped with a Dual Engine Inverter motor and the Twin Motor with Ultra Reverse Drum, achieves top efficiency levels and exceptional drying results, reaching an energy class of A+++ -25%. The efficiency is also ensured by the hOn app and Artificial Intelligence – which can, for example, recognise the type and amount of laundry, optimising settings for best performance – , while these technical features prevent garment tangling through a bidirectional movement of equal duration – a first in the market. The exceptionality of the X Series 11 range is featured in a real Laundry Boutique inside the stand, where visitors can leave their garments to be refreshed with the dedicated 10-minute programme, showcasing the potential of Haier solutions.

The X Series 9 range completes the area dedicated to washing and drying, which, thanks to its large drum capacity and numerous related functions, protects even the most delicate garments with an astonishing energy class of up to A-40%. In particular, the X Series 9 washing machine stands out for features dedicated to the absolute care of clothes, both before and after washing – thanks, respectively, to the six different stain removal treatment options, function that can be amplified through the hOn app to manage over 35 different types of stain; the Pre-Wash function; and the Ultra Fresh Air technology. The X Series 9 tumble dryer, on the other hand, guarantees perfect drying of even the largest loads thanks to Ultra Sense technology: a 3D scanner detection system that prevents any residual moisture inside the drum.

The X Series 7 range is also exhibited at IFA, placing great emphasis on hygiene and the treatment of clothes. Indeed, the X Series 7 washing machine features Haier’s ABT treatment to protects from mould and bacteria growth the most vulnerable areas of the appliance, such the porthole seal and the detergent drawer; and the Refresh Cycle function, which generates a mist inside the drum and simultaneously injects hot air, creating a flow that reduces creasing, softening fabrics, for a 99.9% reduction in germs, odours, fine dust and allergens**. The X Series 7 tumble dryer features the new I-Refresh Active function, which removes bacteria even at low temperatures, deeply sanitising garments thanks to the special plasma module and air ionisation process. The X Series 7 line is characterised by great flexibility: the washer’s Flexy Time and dryer’s I-Time options are able to adjust the duration of the programme according to each person’s needs and time, optimising each washing and drying phase for the best results.

Also, on display the proposals designed for smaller spaces and more complex furnishing needs, such as Mini Drum and Maxi Drum.

The entire world of washing and garment care is connected and empowered by the hOn app, which allows, among many other functions, to select the dedicated programme for every need, remotely control cycles, maintain efficiency and maximise the effectiveness of household appliances with usage and maintenance tips. For all solutions, Haier ensures a focus on reliability and customer care, providing preventive maintenance routines and proactive service to extend the products life and reduce the environmental impact.

An absolute star of IFA shines again: Washpass, the first subscription-based washing ecosystem, controlled by Artificial Intelligence and fully manageable from the hOn app, capable to fulfill the desires of every type of consumer, minimise their effort, and offer additional programmes, automatic reordering of detergents and tailor-made assistance, to name a few examples.

Not only washing clothes, Haier is also introducing the Xynergy dishwasher with Heat Pump technology, that allows to reach up to class A-40%: high savings with maximum respect for the environment, ensuring impeccable cleaning results. This is possible, for example, thanks to the functional X-Spray arm for total wash coverage, and Cutlery Shine Plus technology – 5 rotating mechanical nozzles and an additional spray arm in the third basket for shining cutlery. Xynergy has been designed with a unique design, enhanced by the telescopic upper basket and the comfort of the TFT display.

The I-Pro Shine dishwasher is the brand-new arrival, with the exclusive Biovitae technology – a market uniqueness resulting from a partnership with the brand affiliate Nextsense S.r.l., which underlines the brand’s commitment to offering solutions that anticipate consumer needs. It is a natural white, UV-free LED light, completely safe for both people and materials. The function can be conveniently activated from the hOn app, which is very useful if dishes remain in the dishwasher longer than expected when you are away from home. Biovitae is able to deeply sanitise and eliminate viruses and bacteria from dishes – even from plastic and glass parts. Visitors can find out how Biovitae works thanks to a suggestive LED light activation that replicates its operation, demonstrating how the beam of light sanitises up to 99.99% of surfaces from bacteria in the dishwasher***.

A central wall within the exhibition space is dedicated to Haier’s cooking excellence, showcasing Super Premium solutions like Chef@Home with its full-touch screen for complete control of functionalities, and ID Ultimate Series 6, winner of the prestigious iF Design Award in the Kitchen Appliance category and characterised by an innovative user interface.

Bionic Steam take centre stage, protagonists of a demonstration wall highlighting the potential of steam with a dedicated activation, allowing visitors to discover how steam cooking works in each oven. Haier developed and designed a comprehensive and unique range of Bionic Steam technologies to fully leverage the potential of steam, catering to a diverse range of consumer preferences and needs. With the support of Artificial Intelligence, expert chef insights, and the capabilities of the hOn app, Haier offers an extensive array of Steam solutions that elevate the flavour of dishes, transforming ingredients into gourmet creations. For instance, Delicate Flavour Steam uses Steam Vessel, a tank of water placed directly in the oven cavity that, generates a gentle, prolonged cloud of steam in just few minutes: it intensifies flavours, enhances the complexity of spices, maintains the original freshness of ingredients, and ensures the perfect roasting of both meat and vegetables. Round Flavour Steam, moreover, is the ideal oven for baking bread, which, thanks to its hidden tank –functional and aesthetic – introduces steam into the cavity at regular intervals during the baking cycle, preserving the nutrients and flavour of the bread, while ensuring its crunchiness and softness at the same time. Intense Flavour Steam features a 1 litre removable tank that, combined with an advanced user interface, ensures longer steaming, perfect for enhancing the rich, intense flavour of meats and stews. Finally, Pure Flavour Steam has been designed for preparations from the simplest – such as bright, nutrient-filled steamed vegetables – to the most sophisticated with professional techniques – such as sous vide –, emphasising the quality and purity of flavours by adapting the power level and quantity of steam, from the lightest to the fully steamed, according to the needs and requirements of each palate. A true sous-chef.

To showcase the capabilities of Haier’s kitchen appliances, Michelin-starred chef Tommaso Arrigoni will delight visitors with engaging and flavourful live cooking demonstrations, using the high-end ID Series ovens with exclusive Bionic Steam technologies and I-Master Series 5 line of small kitchen appliances, that combine design and professional performance.

The Bionicook™ technologies of all the ID Series ovens demonstrate Haier’s ability to anticipate customer needs, simplify their lives and to meet their demands. The ID Series ranges are designed to offer fully customisable culinary experiences according to different tastes, needs, and cooking styles, including ovens, combination microwave ovens, hoods, and connected induction cooktops. The ID Series ovens, boasting an energy efficiency rating of up to A++, are equipped with cutting-edge Bionic Vision – an internal camera that recognises food and automatically adjusts the cooking cycle; Bionic Precision – sensors that ensure the perfect temperature for each dish; and Bionic Flexibility – which allows for even cooking across up to seven levels. Bionic Intelligence technology, enhanced by the hOn app, enables full utilisation of these features, allowing remote control of cooking and oven temperature, scheduling, and selection from numerous programmes and recipes – providing continuous monitoring and optimal personalisation.

Bionicook^TM technologies also characterise the brand’s hobs, which are presented for the first time with an elegant, scratch-resistant MATT coating, made of a special glass surface that is highly resistant during daily use and cleaning. In these connected solutions Bionic Flexibility guarantee the possibility of modulating the cooking zone on the hob according to every need: Minicoil is perfect for very small pans, ID Flex Zone allows cooking on one large vertical zone, while Extended Zone activates an entire horizontal area. Bionic Precision technologies are also available for the hobs, allowing to manage and monitor cooking cycles and food temperature thanks to precision tools such as Preci Probe thermometer, Boiler Sensor and Culinary Sensor – all of which can be controlled remotely thanks to the hOn app.

To meet consumer desires and needs, Haier offers a wide and varied range of refrigeration products with top-tier energy ratings, reaching up to A-20%, and among the lowest noise levels in the segment, with different capacities to suit every furnishing requirement – all without compromising on style and elegance. The standout feature of these products is their advanced conservation technologies, which are the best in their category, ensuring freshness and flavour. Additionally, with the integration of the hOn app, users can enhance performance, remotely control temperatures, maximise food preservation, and reduce food waste. The app also provides numerous usage tips, maintenance suggestions, and alerts for constant optimisation of energy resources, benefiting both the consumer and the environment.

At IFA, Haier introduces the Supercooling technology. Installed in a drawer within a Cube 90 Serie 7 refrigerator, this technology is designed to maintain the quality of delicate foods for up to 10 days. This technology, despite the constant sub-zero temperature, avoids the hassle of defrosting, counteracts the formation of microorganisms for total safety, and keeps food nutrients intact.

Haier’s refrigeration innovations are exemplified by the extensive “More than A Class Range” products, which not only boasts impressive energy efficiency but also high performance and meticulous attention to design details, customisation, and the ability to meet diverse needs. A prime example is the 2D 60 Serie 7 Pro combined refrigerator, achieving an A-20% energy rating, reflecting the brand’s commitment to consumer-focused and environmentally friendly solutions. The 3D 70 Serie 7 and FD 70 Serie 7 refrigerators, while also rated A, stand out for their low noise levels of just 29 dB. The SBS 90 Serie 7, with a capacity of over 600 litres, is the most spacious product of its energy efficiency class. The UP 60 Serie 7 can be placed in enclosed spaces at temperatures down to -15°C, while the free-standing 3D 60 Serie 7 further saves time and energy with the Direct Access Drawer, a distinctive feature of Haier refrigerators. These are not just A-class refrigerators but cutting-edge products that meet every need in efficiency and style.

The range is completed and enhanced by the ID Titanium Serie 6 solutions. Impeccable in aesthetic details, they ensure optimal food preservation thanks to advanced Fresher Techs – technologies that have made free-standing models unique and are now available in built-in solutions as well.

Haier’s refrigeration world also includes sophisticated wine cellars that perform at the level of a professional wine cellar. Enthusiasts can explore a full Wine Journey: the app hOn features a dedicated widget with label reading, statistics on your personal collection, the possibility to buy bottles to expand it, and to receive suggestions on pairings. Additionally, wine accessories such as the new Electric Wine Aerator and Dispenser and Electric Wine Air Vacuum, complete the experience ensuring the best possible tasting and preservation.

Haier is also synonym of top-level design, thanks to exclusive solutions that turn technology into fine furniture. The Haier Casarte Series is an exclusive collection that in Berlin showcases LaundryCenter: an elegant and sophisticated washer-dryer column system that is ergonomic, space-saving, and features the best technologies enhanced by Artificial Intelligence. While the washing machine runs a dedicated programme based on the fabric types detected in the drum, information is shared directly with the dryer, which preheats automatically 15 minutes before the wash cycle ends and adjusts drying parameters accordingly. IFA is also the occasion to presents the exclusive Intelligent Wardrobe for garment care with refined and functional design, designed to dry, sterilise, and refresh delicate clothing. Steam Care Pro technology uses the movement of the rod where clothes are hung and a high-temperature steam mechanism that softens the structure of the fibres to prevent creasing; while the market’s unique Hygiene Pro sterilisation system combines high temperatures, UV rays that sterilise water and luminous plasma to eliminate 99.99% of viruses and bacteria from clothes****. Aroma Refresh, another unique feature on the market, removes smoke and food odours in just 10 minutes through a plasma ionisation process. The collection is completed by Dish Haier Casarte Series, the dishwasher which features the advanced technology and the superior design that characterises the line. The baskets, for example, can be used completely independently according to individual needs, and have a unique design that allows up to 7 place settings per basket to be accommodated and cleaned perfectly. The washing process is clearly communicated to the consumer through indicator lights in different colours, so that you are always up-to-date and can optimise your time.

Additionally, the brand presents at IFA an expanded range of In-Vista products with the tagline “Built-In to Stand-Out”: a revolutionary “zero-gap” integration concept that combines continuous kitchen style with premium design prestige. A perfect harmony of aesthetics and functionality, designed to make every environment stand out. The new Winebank 60 Series 9 and 3D 60 Series 9 models will be unveiled. When put together, they integrate refrigerator, freezer and wine cellar for a complete experience. The new multi-door refrigerators French Door and Cube are previews, further expanding the range for a rich and diverse offering.

The exhibition space also features a true Haier Bistrot to entertain visitors and demonstrate the practicality, extreme versatility, and top-level performance of the small appliance lines: I-Master Serie 5 and the new I-Master Serie 7 range, which, thanks to Artificial Intelligence and connectivity, brings a professional culinary experience to the kitchen. Furthermore, Haier is excited to announce its entry into the coffee machine market, leveraging its expertise in innovation and premium design to offer innovative and personalised solutions for a moment of pure pleasure and relax dedicated to coffee lovers.

Haier represents the peak of a continuous commitment to providing a customisable connected experience, with enduring performance, supported by intelligent, universal, and professional Care+Protect products for home care.