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Haier Europe appoints Daniele Pugliese as the new Head of Cooling

Haier Europe announced today the appointment of Daniele Pugliese as the new Head of Cooling. He will join the Haier Europe’s Senior Leadership Team and report directly to CEO Neil Tunstall.

Daniele will be responsible for all business decisions related to the cooling product line, including designing and executing the long-term strategy and product leadership roadmap to cover all market segments and customers. Along with his team, he will play a crucial role in delivering the vision of providing the best consumer solutions for food management through outstanding preservation technologies, innovative design, and full IoT integration.

Daniele Pugliese said: “Haier’s track record of global leadership in cooling speaks directly to the quality and culture of its team, which has been a key driver of its success. I am honored to join the company and look forward to helping expand that leadership position in Europe and deliver value to all our stakeholders.”

Daniele brings international experience in marketing and sales across multiple businesses and geographies, his solid strategy consulting background combined with the extensive knowledge of the white goods industry and the refrigeration product category makes him the right choice to lead the Haier Europe Cooling product line.

Daniele will replace Diego Perrone who has recently been appointed Managing Director UK & Ireland.

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