Haier Strengthens Market Presence as Premium Sponsor of the Royal Moroccan Football Federation
Haier, the number one brand globally in major home appliances1, announces its new role as a Premium Sponsor of the Royal Moroccan Football Federation (FRMF). The partnership agreement was officially signed today at the Federation’s headquarters in Rabat, marking a significant step in Haier’s commitment to sports development in Morocco and its expansion in the national market. The signing of the sponsorship has been honored by the presence of Mr. Xiaoming Yan, the General Manager of Haier Europe, along with the high-profile stakeholders involved in the event.
Football, the nation’s most cherished sport, offers Haier an unparalleled opportunity to engage with a broad and diverse audience, encompassing all consumer segments. As a Premium Sponsor, Haier will benefit from prominent exposure during national and international competitions, media events, and promotional activities associated with the national teams.
This collaboration marks a significant milestone in Haier’s growth strategy in Morocco, aligning its values of performance and innovation with a sport that unites communities. With the slogan “Play with number ones’, Haier partners with the top-ranked team in Africa, offering consumers and fans an exceptional experience where excellence and performance are paramount.
“We are excited about this partnership, which allows us to further strengthen our bond with Moroccan consumers. Football is more than a sport—it’s a shared passion that unites communities. This collaboration is a testament to our unwavering commitment to fostering sports development while reinforcing our reputation as a trusted, innovative brand” stated Hajar Bellamine, Country Manager Haier Morocco.
By supporting Moroccan football, Haier deepens its relationship with local consumers, establishing a deep emotional connection through the shared passion for football and becoming an integral part of the consumers’ daily life. The brand’s focus on quality and accessibility ensures that all categories of consumer in Morocco can benefit from its products, thereby fostering inclusivity and improving the quality of life for many Moroccan households.
Beyond sports sponsorship, Haier’s commitment extends to innovation and social responsibility. This partnership is part of a broader initiative to support sports development in the Kingdom, fostering values of teamwork, excellence, and performance. At the same time, Haier is dedicated to addressing the needs of all consumers in Morocco through its diverse range of innovative, accessible, and high-quality products.
Haier has a strong legacy in global sports sponsorship.
The brand is already a key partner of prestigious ATP Tour events, including, among others, Australian Open, Mutua Madrid Open, Roland-Garros, Rolex Paris Masters, and Nitto ATP Finals. This new partnership confirms Haier’s global leadership role while reaffirming its mission to inspire and connect with millions of consumers through the universal language of sport.
