Haier becomes Official Sponsor of the 2024 Davis Cup
Haier proudly announces its role as Official Appliance Sponsor of the Davis Cup Finals 2024 tournament in Málaga, the prestigious World Cup of Tennis. This year, the final stage of the event will be held from November 19 to 24 at the Martín Carpena Sports Arena, where the world’s top national tennis teams will compete in one of the most iconic tournaments globally.
The 2024 Davis Cup promises to be a memorable event, blending high-stakes excitement with top-level competition. Elegance, precision, and outstanding performance—qualities cherished by tennis fans worldwide—have naturally aligned with Haier’s commitment to providing extraordinary experiences through connected ecosystems tailored to diverse lifestyles.
During the tournament, Haier will enjoy special visibility at the stadium, with branding on the court and net, as well as an exclusive showcase space in the arena’s commercial area. This experiential boutique will feature some of the brand’s most innovative connected solutions, including the X Series 11 washing machine with the highest energy efficiency rating (class A -40%); the FD 90 Series 7 refrigerator, equipped with Fresh technologies for optimal preservation; and the I-Touch Series 6 oven, designed to meet the highest standards in technology and design.
The brand will also be featured on the upper LED ring and the stadium’s giant screens, ensuring that attendees can experience Haier’s ecosystem in an immersive way. Additionally, Haier ambassador and chef David Pallàs has crafted an exclusive line of chocolates created with Haier appliances, showcasing the precision and efficiency that define the brand.
