Who We Are

Founded in 1984, Haier Group is a leading global provider of better life and digital transformation solutions. Based on the purpose of "More Creation, More Possibilities", we are committed to co-create infinite possibilities for a better life with users, and to co-create infinite possibilities for industrial development with the ecosystem partners.

We've always been user centered, adhered to original technology and built a landscape of two pillars, Smart Living and Industrial Internet. We have built 10 R&D centers, 71 research institutes, 35 industrial parks, 143 manufacturing centers and a sales network of 230,000 nodes around the world.

We are the world's only IoT Ecosystem Brand that has been ranked in the Kantar BrandZ Top 100 Most Valuable Global Brands for 5 consecutive years. We also retain the top position in Euromonitor's Global Major Appliances Brand for 15 consecutive years.

Since founded in 1984, Haier Smart Home has devoted to build “A Company Stepping With the Time”, and now is a leading Ecosystem Brand in the IoT Smart Living industry. Haier Smart Home retains the top position in Euromonitor's Global Major Appliances Brand ranking for 15 consecutive years and has been ranked in Fortune's Global 500 and World's Most Admired Companies for 6 consecutive years.

We develop the capability of building original brand, and have built a constellation of several world-leading home appliances brands, including Haier, Casarte, Leader, GE Appliances, Fisher & Paykel, AQUA and Candy.

In the IoT era, Haier Smart Home is committed to building a world-class smart living ecological enterprise, focusing on the iterations of best user experience.