Our approach to Sustainability
As a leader in the household appliances sector, we are committed to making real progress — both in our operations and in the everyday lives of our consumers. By harnessing connectivity and the Internet of Things (IoT), we are developing innovative solutions that optimize resource consumption and extend product lifespan.
Aligned with the United Nations Sustainable Development Goals (SDGs), we are transforming into an ecosystem of co-creation and IoT communities. Through our Zero Distance approach, we engage consumers and stakeholders in our values, with a strong focus on sustainability and well-being. Our ambition is clear: to be Europe Consumers' First Smart Living Choice in a Sustainable Home Ecosystem.
Smartability - Smart Innovation
We are pioneering a future of smart sustainability. Our products are designed not only to reduce food waste, water, and energy consumption, but also to actively contribute to a circular economy. We are committed to educating our connected users on sustainable consumption, integrating smart technology with responsible practices to build a smarter, more sustainable future
Operations – Efficiency is Our Bottom Line
We are dedicated to operational excellence, embedding sustainability and efficiency into the heart of our processes. Our strategy harnesses renewable energy, promotes circular innovation, and drives sustainability across our entire operational framework. Our vision is a future where every factory meets the highest environmental standards — maximizing resource recovery, minimizing carbon footprint, and setting new benchmarks for industry-wide sustainability.
People – Anyone Can Be an Entrepreneur
We believe in a future where everyone has the opportunity to innovate. Our commitment to entrepreneurship and inclusivity drives us to increase the representation of women in leadership, foster inclusive communities, and provide transformative training opportunities for all employees. At the core of this vision is a steadfast dedication to ensuring the safety, dignity, and growth of every team member.
Responsible Data – Our Strategy in the IoT Era
We are building a data-driven culture rooted in transparency, accountability, and security. Through robust governance frameworks, we ensure responsible and ethical data management, empowering informed decision-making and innovation. By enhancing data literacy across the company and safeguarding stakeholder privacy, we believe effective data governance is key to driving both value and sustainability.
Sustainability Report
Discover more in our annual Sustainability Report where we outline our progress on our ambition to drive smart home living, reduce environmental footprint, empower people, and foster data-driven culture.
Our 2025 Vision
SMARTABILITY
Smart Innovation
- Reducing food waste, water and energy in the use phase of our products
- 100% connected users educated on sustainable consumption
- Aligning our products with a circular and sustainable economy
- Set emissions target reductions in line with science
- Ensuring supply chain transparency
OPERATIONS
Efficiency is our bottom line
- Achieve 60% renewable energy by 2025
- Investing in research and development to transform our packaging portfolio towards circularity
- Reducing our scope 1&2 emissions through building transformation
- 100% factories ISO 50001 certified
- 100% factories ISO 14001 certified
- 96% of waste recovery
- 70% of water recovered and reused in most water intensive factories
PEOPLE
Anyone can be an Entrepreneur
- Increasing representation of women leaders in the workforce
- Building a network of inclusive communities across our entire operations to harness the best talent
- Increasing the availability of relevant training opportunities to employees
- Ensuring the safety and dignity of all our employees in every location and career path. 40% reduction in accident rates by 2025.
DATA MANAGEMENT
Data Strategy in the IoT Era
- Achieving ISO 27001 certification for information security management
- 100% of branded products rated UL gold and diamond for cyber security risk
- 100% of employees trained on cybersecurity and data privacy
Haier Europe is an active member of trade association APPlia. APPLiA members recognise and take on their responsibility to act as good corporate citizens.
The Associations Code of Conduct is a voluntary Code that responds to the desire of the APPLiA members to make an impact and promote fair and sustainable standards for working conditions, social compliance and environmental performance.
