There are no successful enterprises, only enterprises of the times. Like a phoenix that consumes itself and rises from its ashes, an enterprise must abandon its old character and reinvent itself.”

Zhang Ruimin
Founder and Chairman of the Board of Directors of Haier Group

Development History

Founded on December 26, 1984, Haier Group always adheres to the development principle of “Human value comes first” and has developed from a small collective factory on the verge of collapse into a leading ecosystem enterprise in the Internet of Things era after going through six strategic stages.

The seven-year cycle at each stage is not a deliberate action, but the inevitable result of development by grasping opportunities of the times.

In December 2019, Haier Group entered the stage of the Ecosystem Brand strategy, with creating global leading IoT Ecosystem Brand as the goal.

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