Innovation & Design

From Product to Experience, Providing Zero Distance to Consumers

Technology opens us up to endless possibilities, and at Haier we rely on this power to achieve our goals. With a multi-brand strategy powered by our Candy, Hoover and Haier brands, we aim aim to strengthen leadership in IoT and connectivity by developing and creating IoT ecosystems, reducing the distance to our consumers to better understand their needs and respond promptly to their demands. 

In merging technology, connectivity, and design, we create innovative solutions shaped around people’s lives, delighting consumers with a rich and relevant connected user experiences, adding value to all product lines and families. 

Haier Europe Open Enterprise

Haier Europe Open Enterprise Venture Builder, is our strategic corporate venturing arm investing in high-growth and high-profit ventures operating in segment adjacent to Haier Europe's core business.

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Milan Experience Design Center

Milan Experience Design Centre creates modern and revolutionary branded product experiences that anticipate and reflect European cultural diversity expanding connections and shortening the distances with consumer.

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The hOn app: our smart life companion

Not just a mobile app. hOn is a living ecosystem to control, manage, enjoy and make the most out of connected appliances by all of Haier Europe’s brands. 

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