The history

“There are no successful enterprises, only enterprises of the times. Like a phoenix that consumes itself and rises from its ashes, an enterprise must abandon its old character and reinvent itself.”

Zhang Ruimin

Chairman & CEO (Haier Group)

Zhang Ruimin

Haier has been run by the same visionary CEO, Zhang Ruimin, since its inception in 1984. His objective has always remained the same since the beginning: to create stylish, innovative, premium products that respond to real consumers’ needs, ultimately freeing up time in their lives so they are able do more of the things they love.

A seminal moment in the history of the brand occurred when Mr. Ruimin destroyed a batch of faulty refrigerators using a hammer in front of employees after receiving complaints from customers. The need to produce goods of uncompromised quality has remained as engrained in the company’s culture ever since.

With a clear vision and the ability to constantly adapt to changing market conditions, Haier has been able to deliver on its core values of quality and reliability, going above and beyond even the most discerning consumers’ expectations.


Qingdao Refrigerator General Factory, Haier's predecessor entity, was established.


Qingdao Refrigerator General Factory was reorganized into Qingdao Refrigerator Co., Ltd.


The Company changed its name to Qingdao Haier Refrigerator Co., Ltd. and was listed on the Shanghai Stock Exchange (Stock Code:600690)


In the first half of 1996, a allotment plan of changing 3 rights shares for every 10 shares to 4 rights shares for every 10 shares was implemented, and the allotment price was RMB5.80 per share.


In 1997, a allotment plan of 3 rights shares for every 10 shares was implemented with a placement price of RMB6.80 per share; Haier Group Company transferred its shareholding in the Company's total share capital of 20.01% to its holding subsidiary Qingdao Haier Washing Machine Co., Ltd. (Later changed its name to "Haier Electric International Co., Ltd."), which still holds a 35.08% stake in the Company.


In 1999, a allotment plan of 3 rights shares for every 10 shares was implemented, and the allotment price was RMB11.60 per share.


In March 2000, Haier Group E-Commerce Co., Ltd. was established as a joint venture; in May, 98.15% equity of Zhangqiu Haier Electrical Engineering Co., Ltd. held by Haier Group Company was transferred.


The Company changed its name to Qingdao Haier Co., Ltd. after acquiring 99.95% of the air-conditioner business from Haier Group.


In 2002, the Company and the Group jointly invested to establish Haier Finance Co., Ltd., and the Company held 30% of its equity.


Haier became the only Chinese brand listed in the World's 100 Influential Brands.


In 2006, the share reform plan was implemented.


In May 2007, the implementation of the 2006 Directional Additional Issuance Project was completed: the Renminbi common share of 142,046,347 shares were issued to Haier Group to purchase its 75% equity in Qingdao Haier Air Conditioning Electronics Co., Ltd., 80% equity in Hefei Haier Air Conditioner Co., Ltd., 60% of the shares of Wuhan Haier Electronics Co., Ltd. and 59% of the shares of Guizhou Haier Electronics Co., Ltd. have been implemented.


Qingdao Haier acquires a 20.1% interest in Haier Electronics.


In May 2009, the first phase of equity incentive plan was launched; in September, the equity incentive plan was approved. In December, 647,115,110 shares of Haier Electronics were transferred, accounting for 31.93% of its total share capital. After the completion of the transfer, the Company held a total of 51% of Haier Electronics.


Qingdao Haier started two transitions: (i) from a traditional business model to the Win-Win Model of RenDanHeYi; and (ii) from a traditional manufacturer to a user-centric service provider. Haier Group consolidated the logistics business into one of its subsidiaries. Qingdao Haier acquired a controlling interest in Haier Electronics, a Company listed on the Hong Kong Stock Exchange, and consolidated such controlling interest into Haier Electronics’s finance statement.


Qingdao Haier became the top selling household appliances company in the world in terms of total global retail volume, achieving a global market share of 8.3%, according to Euromonitor. This was the first time a Chinese household appliance manufacturer achieved such a ranking. The sales of Haier's refrigerators and washing machines also ranked first in the world in terms of total global retail volume, with a global market share of 15.9% and 11.7%, respectively, according to Euromonitor.


In May 2012, the third phase of the equity incentive plan was launched, and the plan was approved that month. In June, the Company's controlling subsidiaries and related parties of the Company subscribed to the financial company for capital increase in cash according to their respective shareholding ratios. In October, the Company invested in the construction of 5 million sets of fluorine-free frequency conversion, energy-efficient and environmentally friendly air-conditioning projects in Zhengzhou,China through the establishment of Zhengzhou Haier Air Conditioner Co., Ltd. (the specific name is subject to the approved name of the industry and commerce)


Qingdao Haier's first interconnected factory commences operations.Qingdao Haier and Kohlberg Kravis Roberts & Co. L.P. ("KKR"), a leading global investment firm, announced the signing of a definitive agreement pursuant to which KKR acquired a 10 % stake in Haier, establishing a long-term strategic partnership.


Qingdao Haier entered into a trust agreement with Haier Group, whereby assets held in Fisher & Paykel Appliances Holdings Limited were entrusted to Haier for operation and management. Qingdao Haier acquired Haier Group's overseas white goods business,including SANYO Electric's Japanese and South East Asian white goods businesses, thereby significantly expanding its global foot print. Qingdao Haier launched COSMOPlat for developing an industrial internet platform on mass customisation and intelligent manufac turing. Haier acquired a minority interest in Mitsubishi Electric. Qingdao Haier acquired overseas white household appliances assets from Haier Group, including 26 operating companies and two holding companies


Qingdao Haier completed its acquisition of General Electric's appliances business (GEA).


Qingdao Haier entered into a share purchase agreement to acquire all shares from Haier Group Fisher & Paykel Household Appliances Holding Limited.


Qingdao Haier Completes the Acquisition of Candy to Strengthen Global Leadership in Smart Home Appliances; Qingdao Haier officially changed its name into “Haier Smart Home”.