Highlights from Volunteer Day at Haier Europe with Rise Against Hunger

With immense pride, we are delighted to share that Haier Europe renewed its partnership with Rise Against Hunger – one of the world’s leading hunger relief organizations, supporting the Kit Packing formula, solidarity food kits to be distributed locally to families in need. 

70 Haier Europe employees, gathered at the company’s headquarters in Brugherio, volunteered for a day with the aim of providing a meal for thousands of people during the upcoming Christmas holidays.

The initiative engaged all departments, including company management, who organised shifts to assemble around 600 food kits. The packed boxes will then be handed over to NGOs active in the local area who will distribute them to families. 

“It is with great pleasure that we again this year embrace the cause of Rise Against Hunger to continue to spread the movement against world hunger and poverty “ – commented Karim Bruneo, Corporate Communication Director at Haier Europe. “Haier Europe is a people-oriented company, and our Zero Distance business philosophy allows us to better understand not only the needs of our customers, but also the needs of the communities in which we operate. Social responsibility is fully integrated with our business strategy, and aims to generate concrete support for local communities, because human value comes first”.