Haier and ATP Tour - Play with the Number Ones
Number one is not just a number. It's an attitude.
A line divides the number one from the rest of the world, drawn with passion, precision and perseverance.
This line does not just define a playing field, it sets boundaries of the new standard. The perfect game is your masterpiece: don't wait to paint it.
Haier is the partner of tennis champions and proud sponsor of the most prestigious tournaments in the world.
A roadmap to the number ones
Number Ones Play Together
Champions share a story of passion, victories, performance and inspiring challenges. That's why Ana Ivanović and Haier are teaming up.
We are excited to have Ana Ivanović, former World No.1 tennis player, as the Global Brand Ambassador for the Haier brand.
Elegance, precision, and incredible performance are the qualities of the sport's greatest champions. These characteristics made Ana Ivanović the perfect choice for the role of Haier's Global Brand Ambassador.
Play with the Number Ones
Haier continues as the Official Home Appliances Partner and Gold Partner of the ATP Tour through 2025.
The renewal sees Haier continue to activate a global portfolio of partner tournaments via premium hospitality experiences, brand exposure and fan engagement.
The brand’s event portfolio includes the prestigious Roland-Garros, Nitto ATP Finals, Rolex Paris Masters, Mutua Madrid Open, Hamburg Open, Plava Laguna Croatia Open Umag and the European Open (Antwerp) in 2024 and 2025.
Lines make the difference.
The expression of elegance on the court and at home, thanks to household appliances with a unique design, premium materials and the finest finishes. Every detail plays for a winning performance.
Number ones know how to dose power.
When they have to raise their performance on the court, reach the highest levels and achieve professional results for your home, by reducing energy consumption.
Intelligence is your match point.
The most revolutionary way to achieve greatness is through intelligence and smart connectivity. An advanced technology is the key to achieve maximum precision, save energy, reach the top faster and remain the #1.
Imagine having a real-time advantage on the court and in life.
Haier's connected features, from instant notifications to voice-controlled commands, keep you in complete control, like a perfect shot.
