Care+Protect, Solutions for the care and efficiency of household appliances
At IFA Berlin, Care+Protect, part of Haier Europe, is exhibiting its new range of intelligent, universal and professional solutions designed for care, protection and maintenance of household appliances, which represent its new identity.
Care+Protect, renowned as a professional brand dedicated to making people’s lives easier with innovative solutions, recently announced its rebranding – including the graphic layout –, designed to underline its commitment to making everyday tasks increasingly easier and protecting the environment. Indeed, by regularly using Care+Protect solutions, consumers can obtain the best performance from their household appliances, prolonging their life, maintaining their efficiency and reducing their environmental impact. What’s more, as a result of significant investments in innovation and technology, all products are designed and tested by Haier Europe – the world’s number one brand in the household appliances sector* – to ensure high quality standards and top-level performances.
The brand is part of an expanded, connected and interconnected ecosystem, presented at IFA in the IoT Wall at the centre of the Haier Europe stand, where the advantages in terms of efficiency, sustainability, product durability, personalised experiences and impeccable results are carefully illustrated. Taking at the centre stage are the Group’s connected appliances, their accessories, the Care+Protect solutions which enhance their performance, and the special partners that complete the ecosystem. This is all driven by the hOn app, the platform that not only allows you to manage products and services remotely, but also provides plenty of dedicated content, advice, usage statistics and maintenance alerts, optimising the functions of each connected solution and ensuring a fully customised user experience.
In the Group’s exhibition space, alongside the Candy, Hoover and Haier brands, the main Care+Protect products are also on display to present the cleaning and maintenance solutions which guarantee a complete, efficient and 360° care response for the consumer. These are grouped into the new product ranges: Natural Power, distinguished by its use of ecological, biodegradable and plant-based materials; Long-Lasting Performance for the maintenance of household appliances; Effective Cleaning and Excellent Laundry, the solutions dedicated to hygiene and laundry care; and Food Preparation and Food Preservation, designed for cooking and storing in the refrigerator.
The excellent washing performance of the Candy and Haier products, for example, is highlighted by Care+Protect ECO: detergents, fabric softeners, deodorants, gels and degreasers designed to release the power of nature through their 100% ecological formula.
A prime example of the Long-Lasting Performance professional solutions for increasing household appliances performance are the Maintenance Power Pod. Their liquid formulation guarantees excellent results and almost three times better limescale removal from internal areas**. This product helps to prolong the life and efficiency of washing machines and dishwashers, protecting the environment. It doesn’t require a dedicated cycle and can also work at low temperatures and with a full load, sanitising and protecting without worries or wasting time and energy – allowing reduced consumption and savings of up to 1,000 litres of water per year***.
Care+Protect also aims to transform cleaning routines into an exceptional experience with the Excellent Laundry products such as the Wash&Dry Shoe Rack, a universal product for the professional washing of shoes. The structure of the modular bar can be adjusted to adapt to all drum sizes, keeping your footwear in place and avoiding damage and noise. And to preserve the unmistakable scent of freshly washed laundry, the Scented Wool Dryer Balls, thanks to the wool’s absorbency, allow you to save 50% on drying times, reduce noise by 20% compared to plastic balls, and optimise consumption****.
The journey through Haier Europe stand does not end here. The attention that Care+Protect devotes to the consumer also extends to the Food Preparation range cooking accessories and containers of various sizes and volumes, with the former designed to halve preparation time and reduce energy consumption and the latter preserving food and keeping it fresh for 70% longer*****.
The maintenance and care of household appliances, both small and large, guarantees efficiency over time, and their longevity also have a significant effect on the environment. From this perspective, and in line with the brand’s aim, Haier is presenting its new range of small appliances at IFA for an impeccable cooking performance, alongside the Care+Protect Coffee Machine and Kettle Descaler, designed for descaling coffee machines and kettles.
Care+Protect fits perfectly with Candy, Hoover and Haier products thanks to the proven effectiveness of its solutions for washing and drying, cooking, cleaning, refrigeration and conservation. Together they can improve the daily lives of consumers, saving their time and energy so they can fully enjoy the things they are passionate about.
