Haier appoints new Cluster Leader DACH and Managing Director Germany

Rogier Volmer will take up his new position at Haier Germany on 7th August 2023. With extensive experience as a managing director in global and European management as well as in commercial and marketing functions, Rogier Volmer joins Haier Germany as a highly qualified leader. Volmer will be the new Cluster Leader for DACH and Managing Director Germany, successfully implementing the company’s five-year plan to expand its market presence in the DACH region and drive business growth.

Strategic and sustainable into the future

“With Rogier, we are joined by a true entrepreneurial spirit who, coupled with his experience in strategic planning, always ensures sustainable implementation,” says Jean-Pascal Rey, CCO at Haier Europe and hitherto interim Managing Director at Haier Germany. “I am delighted to welcome him in his new role and look forward to embarking on this journey together.”

During his tenure as CEO at TRUST International B.V. and many years of experience at Logitech and Philips CE/Consumer Lifestyles, where he has worked in multinational environments, Rogier Volmer focuses on building high-performing teams and fostering individual entrepreneurship. “I look forward to being a member of the talent-rich Haier Germany team in the future,” says Rogier Volmer about his new position. “Haier’s commitment to innovation, quality and a close proximity to consumers also aligns perfectly with my own values and aspirations. I am confident that together we will further strengthen the company’s position in the DACH region, expand our reach and deliver exceptional products and services to our stakeholders and users.”