Haier elected as the most trusted brand in refrigerators in Portugal
Portuguese consumers have chosen Haier as the most trusted and credible refrigerator brand, achieving an overall score of 83.4%.
ConsumerChoice—Consumer Satisfaction Evaluation Center revealed the best brands in Portugal for the 13th consecutive year. In 2025, the Portuguese distinguished 215 brands in different areas of consumption.
Haier is proud to receive the Consumer Choice Award in 2025 in the refrigerator category, which recognizes the quality and constant innovation work carried out by Haier. Food preservation is one area where the Haier brand stands out, with top technologies, innovative and customizable features, and superior levels of design and quality, making the products distinctive and the right choice for the most demanding consumers.
Among the ten refrigerator brands analyzed, Haier received an overall score of 83.4% from the consumers interviewed. This award is important for the refrigeration category and for the general recognition of the Haier brand, which is present in the Portuguese market in all categories of large appliances (preservation, washing, cooking), small appliances, and smart TVs.
“The recognition given by users to Haier is the result of consistent work to always deliver the best technologies, superior design, and personalized experiences with the goal of zero distance to the consumer,” emphasizes João Paulo Ferreira,Country Manager of the Haier Group in Portugal.
For João Pepino, Country Leader of the Haier brand, the award is a pride and a responsibility: “Knowing that users of Haier products recognize the quality and differentiating factors of the brand can only fill us with satisfaction and increase the responsibility always to work to bring the most disruptive and convenient solutions to every family’s home.”
To determine the winning brands, ConsumerChoice – Consumer Satisfaction Evaluation Center – conducted over 250,000 evaluations on 2,000 brands from sectors as diverse as Media, Food, Travel and Leisure, Home Equipment and Hygiene, Automotive and Railway Transport, among others.
