Haier Europe acquires 100% of EuroPalTners Italia Srl (EPI)

Haier Europe – part of Haier Smart Home, number one company globally in major home appliances – announces the acquisition of EuroPalTners Italia (EPI), a company specialized in providing large consumer electronics repair services and customer care.

The operation is in line with Haier Europe’s Zero Distance philosophy, which aims to meet consumers’ needs and expectations also through an effective post sales experience. Thanks to this acquisition, Haier Europe will further enhance the quality and timing of service operations for the Company’s brands, with the aim of offering a solid, high-level after-sales service to its consumers.

EPI has been working with Haier Europe since 2019, providing after sales assistance and value-added services for the Candy and Hoover brands. In 2021, Haier Europe had already acquired a relevant minority stake in EPI to offer a high level after-sales service to its customers. Today, the company has announced the acquisition of the remaining 51% stake, thus gaining full control of EPI.

The acquisition was accomplished through Haier Europe Open Enterprise Venture Builder, a strategic accelerator that invests in high-growth, high-profit businesses operating in sectors adjacent to Haier’s core business. In this context, EPI represents a unit with strong operational potential that will work as a Micro Enterprise within Haier Europe’s ecosystem.

“This is a significant step for Haier Europe since EPI is a valuable asset that will support the company’s growth strategy in the industry and strengthen our combined presence and competitiveness.” – states Gianpiero Morbello, Head of Brand & IoT at Haier Europe. “This acquisition aims to push the frontier of the ecosystem in smart home appliances and is fully in line with our ambition to be the first consumer choice for smart home and provide consumers with best-in-class innovations and premium experiences.”