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Haier Europe appoints Diego Perrone as new Cooling Product Line Leader

Haier Europe appoints Diego Perrone as new Cooling Product Line Leader

Milan, July 4 – Haier Europe appoint ed Diego Perrone as the company’s new Cooling Product Line Leader. Perrone joins Haier Europe’s Senior Leadership Team and will report directly to CEO Yannick Fierling.

Diego Perrone will be responsible for all business decisions related to the Cooling Product Line, executing Haier Europe’s long -term strategy focused on zero distance to customer, IoT & ecosystem and premiumness. He will also manage the product leadership roadmap to reach all market segments and customers, in line with Haier Europe’s vision to be the first consumer choice in smart home solutions.

In his new role, Perrone will coordinate the Product Line team s to provide the best consumer solutions for food management – thanks to efficient preservation technologies, disruptive design and full IoT integration – and take the cooling category to leadership in Europe in the coming five years.

Diego Perrone has an extensive expertise in Corporate Strategy & Marketing, acquired by working across multiple industries and markets. After earning a master’s degree in Mechanical Engineer ing at Tor Vergata University of Rom e and a M aster of Business Administration at the IE Business School of Madrid, he started his professional career as a consultant for Kearne y. In 2015, Perrone joined Whirlpool EMEA, where he held positions of increasing responsibilities becoming Product Marketing Director – Cooking EMEA in 2018, and Marketing Director for Italy in 2022.

“I am extremely excited to join Haier Europe, an ambitious company focused on putting technology near to consumers to create the most attractive IoT ecosystems ” – says Diego Perrone, Cooling Product Line Leader at Haier Europe – “I will put my knowledge of the industry at the service of the company to support its growth and to contribute to its ambition of becoming the first consumer choice for smart home solutions ”.

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