6 minutes

Haier Europe presents its connected kitchen philosophy at Eurocucina 2024

Haier Europe – part of Haier Smart Home, global leader in the home appliances sector – is gearing up to return as a frontrunner at EuroCucina 2024 / FTK – Technology For the Kitchen, from April 16th to 21st in Rho Fiera, Milan. The event marks a significant milestone in Haier Europe’s mission to connect with the extraordinary and its target audience, showcasing the latest innovations from Haier and the new solutions from Candy in a space conceived by the Group to fully immerse visitors in a next-level home experience, characterized by design, customization, and new technological paradigms. 

In an exhibition area of about 1000sqm – stand D24-D25 in Pavilion 4 – Haier Europe, a pioneer in the IoT world, reveals projects dedicated to creating a home environment where connected ecosystems integrate into a comprehensive platform, becoming the cornerstone for maximizing energy efficiency in the house and meeting the most detailed desires. 

The Group is always on the lookout for new ways to optimize resources and minimize environmental impact. The showcase will be a testament of Haier Europe’s focus on energy efficiency which is at the heart of the corporate decarbonization journey. Reducing energy consumption during the products’ use phase and transition to low carbon resources is one of Haier Europe’s main missions, connectivity and IoT are the best allies able to drive better choices for environmental performance and product durability. 

In order to realise this mission, the comprehensive kitchen management system, along with all household appliances, can be easily managed with the hOn app, the digital platform that allows the management of the Group’s products. Connecting a refrigerator or an oven to the app ensures a highly versatile product that offers endless customization possibilities, access to a multitude of additional functions, achieving new levels of energy savings and the simplification of daily routines with just a few taps. 

“Returning to EuroCucina as a leader means not only providing innovation, but also offering revolutionary visions of living and inhabiting a domestic space that is very important in people’s lives“, – says Gianpiero Morbello, Head of Brand & IOT Haier Europe –. “This is why we have chosen this moment to share the new project dedicated to Candy, a historic pillar in the market that becomes a concrete example of evolution and integration of style and technology. This is also the perfect opportunity to showcase our proposals for customization and versatility through cutting-edge solutions, characterized by meticulous attention to design and to details that reflects onto the consumers, starting from the creation of the appliance.” 

The utter protagonists of the event will be the solutions from two of the most strategic pan-European brands – Candy and Haier – which have always interpreted the visions and habits of people, anticipating market trends. 

Haier Europe - Eurocucina 2024


EuroCucina 2024 is the perfect stage to reveal the revolution of Candy, a brand with a rich Italian heritage but with an international scope. A new image and identity start from the redesigned logo, elegant, effective, and impactful, conveying the distinctive characteristics of the brand. The new range makes accessible products of the highest quality, with unmistakable Italian style and offering smart and efficient technological solutions that support everyday life. 

The space dedicated to Candy allows people to experience the innovative journey undertaken by the brand, not only by discovering new solutions, but also by immersing the visitors in areas dedicated to product testing and connectivity – a distinctive feature of the entire Group – while amazing them with activations and surprises such as the show cooking by Michelin-starred chef Cristiano Tomei. 

Candy proposals are characterized by increasingly innovative technological systems that, thanks to the integration with the hOn app, reach the highest levels of practicality and adaptability. All designed to pursue a single goal: simplify daily challenges, allowing consumers to engage themselves in their passions and their interests without worries: a “ready to live” approach. 

The “ready to cook” concept guides the full-touch oven range in energy class A++, equipped with advanced functions such as No Preheat technology, which allows the cooking cycle to start without preheating to save time and energy, and FullMenu, which allows to simultaneous cook a complete menu thanks to six different levels in the cavity. A brand-new component for the brand is the built-in hobs with integrated hood, which complete the range demonstrating attention to every detail and commitment to sustainability. 

Candy’s new range of “ready to coolrefrigerators up to class A features the integration of state-of-the-art food preservation technologies and a variety of solution sizes, which guarantee maximum internal capacity, for every interior design need. 

The “ready to wash” philosophy, represented by built-in class A dishwashers, translates into large load capacity thanks to the Maxi Tub, the largest on the market, and a wash and dry program of just 35 minutes – another distinctive feature of the brand that meets every need. Not only that, for the first time at EuroCucina, Candy is presenting the new built-in washing machine in class A-10, connected and efficient, equipped with a world of app-activated functions designed to achieve the highest levels of energy savings. 


EuroCucina will again be an opportunity to share the brand’s great achievement for the 15th consecutive year. In fact, Euromonitor has certified Haier as the number 1 brand in the world in the household appliances sector*. A result that reflects the Group’s constant pursuit of excellence, brought to the show with solutions distinguished by advanced technologies, premium design and endless customization possibilities. 

The brand advocates for an expanded Smart Home concept: a 360° approach capable of making a difference, improving daily life starting right from the kitchen. The 2024 exhibition highlights the power of the built-In offer for all categories, which proves a concentration of Haier’s DNA of top-level performance. Performances that will come to life thanks to multi-starred chef Gennaro Esposito who will cook live on stage. 

Representing Haier’s pioneering role and innovative approach is the new ID SERIES, connected ovens and hobs featuring sophisticated style and exclusive BionicookTM. Technologies that constantly evolve, by learning after each consumer’s use to perfectly adapt to their culinary style and tastes, enhancing their capabilities. All the ID SERIES ovens boast an excellent energy class A++

Leading role also for CHEF@HOME SERIES 6, the smartest way to cook. The integrated Preci Taste camera, that grant the view of the internal cavity, and Preci Probe, for automatic temperature control, are just some of the functions accessible from the full-touch door, which allows smooth navigation, that can be managed entirely via the hOn app. 

Completing and enriching the range are the built-in ID SERIES refrigerators – aesthetically curated and guarantee of food preservation thanks to the most advanced Fresher Techs, that have already made the freestanding references unique – and the I-Pro Shine Series 6 and I-Pro Shine Series 7 dishwashers, that elevate the washing experience, ensuring 60% better performance**, thanks to innovative washing technologies – unique on the market – enhanced by hOn app-enabled features that maximise energy savings. 

Haier’s entry into the small appliances sector is enriched with increasingly interesting and connected solutions, ensuring professional performance and extreme versatility of use. In addition to the KSDA Series 5, Haier presents the new KSDA Series 7 line – complete with toaster, kettle, and kitchen machine – establishing a proposal for technologically advanced furniture complements, integrated with Artificial Intelligence and remotely manageable thanks to the connection with the hOn app. 

1000sqm to discover and immerse yourself in a new philosophy of home management created by Haier Europe, tailored for each person. 

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