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Haier expands its largest European production and export center in Turkey

Haier further increases its investments in Turkey. The company allocates 85 million Euros in its two factories in Eskisehir, creating 1,600 jobs

Eskişehi r, 25 October 2021 – Haier – number one company globally in major appliances – announces the opening of its washing production factory in Eskişehir, Turkey with a ceremony attended by President Recep Tayyip Erdoğan. With a €40 million investment, the company expands its tumble dryers’ platform and will further increase its production capacity with an additional €45 million investment in dishwasher factory that will be operational in 2022. This milestone places Turkey as Haier’s largest production and export center in Europe to serve European and global markets and represents Haier’s vision to be the first consumer choice for smart home. The new tumble dryer factory opening ceremony was held on October 23 with the participation of President Recep Tayyip Erdoğan. Minister of Industry and Technology, Mustafa Varank and other officials of the local and national Government and Parliament also attended the event.

“These investments place Turkey as Haier’s largest production and export center in Europe to serve European and global markets and are a key step in elevating Haier to the top three players in the industry in Europe by integrati ng artificial intelligence, IoT, and connectivity into high -end products and home solutions. ” – states Yannick Fierling, Chief Executive Officer, Haier Europe. “We want to consolidate this mission by counting on a competitive industrial footprint and strong R&D and hi -tech capabilities, systems and platforms for the entire value chain.”

The expansion of the production facility had led to a new platform for all the standard size tumble dryer s as well as new basement for better performance, especially for heat -pump models, and new and improved product features and components. All products will offer advanced connectivity through the hOn app, the living ecosystem for smart appliances able to connect all products of Haier Europe brands – Candy, Hoover and Haier – and aimed to simplify and improve quality of life.

The best -in-class factory aims to improve production capacity, products availability and range flexibility through excellent equipment and premium production processes – thanks to the company’s advanced R&D and manufacturing know -how – reflected in the factory’s state -of-the -art traits, such as the fully automatized painting line and the fully digital quality check.

The tumble dryer site is built on a 1 90,000 sqm area and the total space dedicated to the new factory is 43,000 sqm. A bout 900 people will be employed for a full capacity of 1.5 million units per year. The new dishwasher site, scheduled for completion in June 2022 will be 35,000 sqm and a bout 700 people will be employed for a full capacity of 1 million units per year.

These investments are fully in line with the Company’s philosophy of zero distance to consumers as it improve s quality, product performance and design while shortening the logistics, supply chain and time to market.

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