2 minutes

Haier leads the ranking of household appliance brands for the thirteenth consecutive year

Haier is the world’s leading household appliance brand according to Euromonitor International’s annual “ Global Major Appliances” ranking.

Once again, and for the thirteenth year running, the Haier brand is at the top of the global ranking of household appliance manufacturers, confirming its position as the world’s No. 1. Compiled annually by Euromonitor International, a world leader in business intelligence and consumer research services, the “ Global Major Appliances ” report ranks manufacturers of major household appliances (washing machines, dishwashers, ovens, hobs, micr owaves and refrigerators) based on the value of retail sales across all channels in 2021.

Specifically, in addition to leading the overall ranking, Haier ranked first for the sale of refrigerators (fourteenth year running), freezers (eleventh year running), washing appliances (thirteenth year running) and wine cellars (twelfth year running), reaffirming its undisputed global leadership in the sector.

Haier, the premium brand of Haier Smart Home, bases its competitive advantage on its continuous capacity for innovation combined with a tailor -made approach, both in terms of products and markets. Starting from the desire to translate the Smart Home concept int o reality, Haier is able to build the loyalty of its own consumers and continually win new ones thanks to the possibilities offered by the continuous expansion of its ecosystem of products and services built and based on the Internet of Things.

HAIER Haier is the household appliance brand dedicated to those who aspire to premium experiences. Advanced technology, superior design and tailor -made experiences are the three souls of Haier, which offers a wide range of products and solutions in the washing, cooling, cooking and air conditioning segments. The Haier brand is part of the Haier Smart Home Group, the world’ s number one large household appliance brand (source: Euromonitor, 2020). www.haier-europe.com


For further information :

Ad Hoc Communication www.ahca.it – +30 02 7606741 Pietro Cavalletti (Mob. +39 335 1415577; pietro.cavalletti@ahca.it ); Alessandro Michielli (Mob. +39 349 9295790; alessandro.michielli@ahca.it )

Contact Us Have a question? We are listening! Please fill out the contact form below and we will get back to you as soon as we can. Contact us
Follow us Connect with us! Follow our corporate social media channels and don't miss the news from the Haier Europe world.