2 minutes

Haier officially launches in Morocco

We are very much excited to share that Haier has officially launched in Morocco.

With an exclusive event in historical Roosevelt’s villa in Casablanca, Morocco, we have come together with our partners and customers to celebrate the extraordinary and launch together the Haier brand to Moroccan consumers.

With Haier’s arrival in Morocco, we are growing further and consolidating our local presence by offering a wide range of high-end products, with superior design and state-of-the-art technologies, providing exceptional quality and personalized user experiences.

Morocco represents a very dynamic market with new requirements, and the latest indicators on the evolution of the habits and trends of purchase of household appliances in Morocco show a growing interest of customers for premium and technological products.

“The official launch of Haier in Morocco confirms the group’s commitment to Moroccan consumers. It is part of the consolidation of local establishments through an offer of premium products of superior design to the best standards and adapted to the specificities of each country and region. While accompanying the changing potential and requirements of the markets in which it operates, Haier relies on its core values, creating customized experiences and offering advanced technologies to consolidate its global leadership. The group has high ambitions for the Moroccan market which is showing a lot of dynamism and a significant evolution of consumer habits and trends,” said Yannick Fierling, CEO of Haier Europe.

Our launch in Morocco marks another important step in our journey to be the first consumer choice for smart home solutions, and we are confident that customers in Morocco will be attracted to the unbeatable value of our connected premium products.

“The Moroccan home appliance market has great potential. Haier has a strong capital in connectivity and IoT ecosystems. The global brand provides demanding customers with modern and high-end products. Innovation being Haier’s DNA, the offer contains a wide range of appliances with the most advanced technologies for a new and tailored user experience. As part of its deployment in Morocco, Haier provides customers with a passionate and experienced team,” said Hajar Bellamine, Country Manager of Haier Morocco.

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