Haier UK opens new Design Activation Centre at the Business Design Centre in London

Haier UK are delighted to announce their continued expansion with the opening of a third Activation Centre in the heart of London at the iconic Business Design Centre. The Haier Design Activation Centre follows on from the two Warrington based brand and training activation centers which are used for both internal meetings and external events.

The Business Design Centre is home to a vibrant community of businesses and the Haier Design Activation Centre comprises an open plan kitchen/’living’ area, a state-of-the-art meeting area and back kitchen. It will be used for internal and external meetings, events and product launches, and the space gives Haier a presence in the capital city. There are also a host of the most technically advanced and popular products on display that are currently stocked in the UK for potential customers to see.

Antony Peart, Director of Brand & Communications UK & ROI, Haier Europe, commented: “The new Haier Design Activation Centre at the Business Design Centre in London is the perfect location. It will give us a space in the heart of the capital, for customers, colleagues, and the community, and it will provide us with amazing opportunities to launch ground-breaking products at the heart of an iconic and industry leading event space”