2 minutes

Jean Pascal Rey is the new Haier Europe’s Chief Commercial Officer

In this role, Jean Pascal Rey will be leading the Haier Europe Commercial Organization and will be central to the company’s strategy to drive organic growth in the markets and be first consumer choice for smart home.

Milan, 14 th December 2021 – Haier Europe appoints Jean Pascal Rey as Chief Commercial Officer, who join s Haier Europe’s Senior Leadership Team, r eport ing directly to the CEO Yannick Fierling. With deep experience in Sales, R&D, Manufacturing and Supply Chain, and a thorough understanding of customer needs, Jean Pascal Rey will help increasing Haier Europe’s commercial reach through product offerings, while lever aging and expanding markets opportunities. His s trong knowledge of the industry and international business environment in Europe, China, USA, Canada and Latin America – will be key to developing innovative solutions and managing Haier Europe’s commercial division. Country and Regional Managers will be reporting into Jean Pascal Rey who will oversee all aspects of the company’s sales team, strategies and growth plans with a particular focus on conn ectivity, IoT and related go -to-market actions, promoting those synergies that contribute to zero the distance with customers.

“I am excited to join Haier Europe and I look forward to driving the entire commercial sales team to lead our Company to become the first consumer choice for smart home solutions – says Jean Pascal Rey, Chief Commercial Officer of Haier Europe – “Together with the entire commercial team, we want to provide consumer s with a unique e xperience and improve our competitive advantage in all markets thanks to IoT and artificial intelligence.”

Jean Pascal R ey started his career as Sales Representative at the French subsidiary of Philips Domestic Appliances in 1986. In 1989 he joined Whirlpool where he held positions of increasing responsibility for 23 years until his appointment as Brand and Product Marketing Vice President for EMEA followed by his position as Global Product Business Vice President, Food Preparation. In 2012 he joined Somfy to lead the Home & Building Activity prior to become Executive Vice President Sales.

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