Kantar BrandZ 2024 Rankings: Haier Leads for the Sixth Consecutive Year as Premier IoT Ecosystem Brand
Haier, the number one brand in the household appliances sector, has once again distinguished itself as the only Internet of Things (IoT) ecosystem brand on the Kantar BrandZ Most Valuable Global Brands 2024 list, marking the sixth consecutive year it has achieved this accolade. This achievement underscores Haier’s enduring global leadership and innovation in integrating technology with user-centric solutions.
The announcement from Kantar highlights a significant trend toward deeper integration of technology with branding, an accelerated globalization of brands, along with a greater emphasis on evaluating sustainability. The total value of the top 100 global brands has surged by 20% year-on-year to $8.3 trillion, nearing the peak value recorded in 2022. Since its inception in 2006, the total brand value of these leading global entities has grown by an impressive 474%, with entry thresholds escalating from $4 billion to $19 billion, a 354% increase.
Haier’s consistent rise through the ranks, from its debut at 89th place in 2019 to 58th this year, reflects the substantial growth in brand value facilitated by pioneering IoT-driven ecosystems. In the fiscal year 2023, Haier reported robust financial results with global revenues reaching RMB371.8 billion ($52.3 billion) and profits totaling RMB26.7 billion ($3.76 billion). Zhou Yunjie, Chairman and CEO of Haier Group attributes this performance to their ecosystem brand strategy which acts as a stabilizer, driver, and accelerator for high-quality corporate development.
“Haier has originated and is at the forefront of the ecosystem brand-new paradigm, dedicated to breaking new ground in original technology. By leveraging technological innovation to spur industry innovation, it guides the direction of global industry growth,” said Doreen Wang, Kantar China CEO and Global Head of BrandZ, “Haier was the first to introduce an intelligent interaction engine in the industry, enabling unlimited possibilities for enhancing life with users and for industry development with ecological partners, which has led to ongoing enhancements in brand value and rankings.”
Haier leads the way in ecosystem branding on a global scale, aiming to build lifelong customers by constantly interacting, refining experiences, with users. By securing the position as the only global IoT ecosystem brand on the Kantar BrandZ Most Valuable Global Brands 2024 list for the sixth time in a row, Haier has shown not just its ability to lead in the ecosystem brand paradigm; but also proven its resilience and consistent growth, during its 40-year long journey starting from 1984.
