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Yannick Fierling steps down as CEO of Haier Europe

Haier Europe CEO Yannick Fierling has decided to leave the company and continue his career outside of the Haier Group, effective April 30th.

A search for a new Chief Executive Officer is being conducted and the replacement will be announced soon.

Yannick Fierling joined Haier in 2015 and has successfully led the organization for the last nine years, expanding the company’s geographical and category scope through organic growth and M&A, making Haier Europe among the fastest growing players in the industry.

“After a very successful journey and having set up the business and organizational transformation to succeed in Europe, I believe it is the right time for me to move on. I’m leaving a winning organization with the strongest team in the industry that’s committed to exceeding our customer expectations and to delight our users with the best-connected suite of innovations in the market”.

The Haier Europe Senior Leadership Team will continue to focus on the company’s strategy execution and pursue the vision to be the first consumer choice for smart home solutions.  

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