Naturally Connected: Haier Europe presents a new vision at IFA 2025
Haier Europe – part of Haier Smart Home, the world’s No. 1 company in the large household appliance sector – returns as a major player at the IFA in Berlin.…
Press Releases Category: Products & Brands
Road to Number One: Haier tells its journey in the world of sports in Paris
Haier, the world’s number one brand in large household appliances, recalled its journey in the universe of global sports sponsorships, in one of the most iconic sporting stages: the Roland-Garros…
Haier Strengthens Market Presence as Premium Sponsor of the Royal Moroccan Football Federation
Haier, the number one brand globally in major home appliances1, announces its new role as a Premium Sponsor of the Royal Moroccan Football Federation (FRMF). The partnership agreement was officially…
Haier elected as the most trusted brand in refrigerators in Portugal
Portuguese consumers have chosen Haier as the most trusted and credible refrigerator brand, achieving an overall score of 83.4%. ConsumerChoice—Consumer Satisfaction Assessment Center revealed the best brands in Portugal for…
Quiet Mark is awarded to Haier for Outstanding Noise Reduction and Performance
Leading smart home appliance brand Haier, the world’s number one brand in major appliances*, has been awarded the Quiet Mark Certification for having one of the quietest and most efficient…
Haier Named Official Partner of the Australian Open for 2025-2027
We are proud to announce that Haier is the official TV and Appliance partner of the Australian Open and Summer of Tennis events. The two sides marked the partnership with an announcement ceremony in Melbourne, underscoring Haier’s global commitment to sports and enhancing quality of life worldwide.
Haier Europe participates in the exhibition “Italy of Patents” promoted by MIMIT with the innovative Chef@Home oven
Haier Europe is proud to announce its participation in the exhibition “Italy of Patents: Successful Inventions and Innovations,” organized by the Ministry of Enterprises and Made in Italy to celebrate the 140th anniversary of the Italian Patent and Trademark Office. The exhibition, hosted at Palazzo Piacentini in Rome, was inaugurated today, Monday, November 18, at 11:00 AM in the presence of Minister Adolfo Urso and Deputy Minister Valentino Valentini.
Haier becomes Official Sponsor of the 2024 Davis Cup
Haier proudly announces its role as Official Appliance Sponsor of the Davis Cup Finals 2024 tournament in Málaga, the prestigious World Cup of Tennis. This year, the final stage of the event will be held from November 19 to 24 at the Martín Carpena Sports Arena, where the world’s top national tennis teams will compete in one of the most iconic tournaments globally.
Haier supports projects to strive to achieve UK’s Close To Zero Energy Home
Haier, the world’s leading domestic appliance brand for the past 15 consecutive years, has been selected to provide the appliances for a two-storey close to zero energy house located in…
Haier meets tennis champions at the Nitto ATP Finals
From November 10 to 17, Haier will again play a leading role in the grand finale of the tennis season as a Gold Partner of the Nitto ATP Finals in Turin. With its excellence, elegance, and precision, Haier will accompany the top eight singles players and the best doubles teams throughout the Turin week, joined by Haier’s Global Brand Ambassador, former world No. 1 Ana Ivanović.
