Press Releases Category: Products & Brands

The Candy Revolution is live

Accessible high-quality solutions with iconic Italian style.

A new identity and increasingly smart products lead the Italian brand to the conquest of international markets

Milan, April 15th, 2024 – Candy, the iconic brand with signature Italian design, chooses Milan Design Week and Eurocucina – FTK – Technology For the Kitchen to reveal its evolution: a new identity, a new logo, and a new products range of intuitive, technological, and connected solutions for a new smart level.

Haier Europe wins two iF Design Awards for unique style and experiential design

Haier achieves another milestone in its journey of excellence with the two awards assigned by the iF International Forum Design, the world’s oldest independent design organization headquartered in Hanover.

Two connected solutions from the brand have won the iF Design Award – one of the most prestigious design excellence awards for over 70 years – in the Kitchen Appliance category, distinguishing themselves among over 11,000 entries from 72 countries. It’s a testament to Haier and the team at the Milan Experience Design Center of Haier Europe, established to design and deliver modern and groundbreaking product and brand experiences that anticipate and reflect European cultural diversity.

Led by Federico Ferretti, the MED comprises a multiiodisciplinary and multicultural group of talents from different nationalities, divided into three specialized and synergistic disciplines: experience strategy, experience interaction, and product experience.

“We are very proud of these awards, especially because they help validate the winning organizational and work strategies we have adopted over these four years,” comments Federico Ferretti, Head of the Milan Experience Design Centre. “We are a young team, with an average age of around 30, and we constantly look around to stay updated on new design tools, changes in the usage patterns of new generations, and the technologies and styles that impact domestic scenarios. I believe that this is precisely what emerges in our projects, a bridging of the gap between consumers’ dreams and needs, constantly striving to enhance the user experiences of increasingly technological ecosystems.”

Haier Sponsorship Tennis Announcement

Haier renews strategic partnership with ATP Tour and Roland-Garros

We are pleased to announce that our Haier brand renewed its global partnership with the prestigious ATP Tour and the French Tennis Federation (FFT) until 2025, along with the addition of the Mutua Madrid Open to the next two years sponsorship calendar.  
‌Following the outstanding results in terms of perception and brand awareness achieved in 2023, Haier continues its journey towards global brand affirmation, emphasizing its position as a leading global major appliance brand.

Haier appliances for Chiara Ferragni’s new home

Always synonymous with premium design and tailor-made services, Haier – the number 1 global major appliance brand, has chosen Chiara Ferragni to furnish her new and highly anticipated Milanese home.

Design Centre London

Haier UK opens new Design Activation Centre at the Business Design Centre in London

Haier UK are delighted to announce their continued expansion with the opening of a 3rd Activation Centre in the heart of London at the iconic Business Design Centre. The Haier Design Activation Centre follows on from the two Warrington based brand and training activation centres which are used for both internal meetings and external events.

Contact Us Have a question? We are listening! Please fill out the contact form below and we will get back to you as soon as we can. Contact us
Follow us Connect with us! Follow our corporate social media channels and don't miss the news from the Haier Europe world.