Press Releases Category: Products & Brands

Haier Named Official Partner of the Australian Open

Haier Named Official Partner of the Australian Open for 2025-2027

We are proud to announce that Haier is the official TV and Appliance partner of the Australian Open and Summer of Tennis events. The two sides marked the partnership with an announcement ceremony in Melbourne, underscoring Haier’s global commitment to sports and enhancing quality of life worldwide.

Haier Europe participates in the exhibition “Italy of Patents” promoted by MIMIT with the innovative Chef@Home oven

Haier Europe is proud to announce its participation in the exhibition “Italy of Patents: Successful Inventions and Innovations,” organized by the Ministry of Enterprises and Made in Italy to celebrate the 140th anniversary of the Italian Patent and Trademark Office. The exhibition, hosted at Palazzo Piacentini in Rome, was inaugurated today, Monday, November 18, at 11:00 AM in the presence of Minister Adolfo Urso and Deputy Minister Valentino Valentini.

Haier becomes Official Sponsor of the 2024 Davis Cup

Haier proudly announces its role as Official Appliance Sponsor of the Davis Cup Finals 2024 tournament in Málaga, the prestigious World Cup of Tennis. This year, the final stage of the event will be held from November 19 to 24 at the Martín Carpena Sports Arena, where the world’s top national tennis teams will compete in one of the most iconic tournaments globally. 

Haier meets tennis champions at the Nitto ATP Finals

From November 10 to 17, Haier will again play a leading role in the grand finale of the tennis season as a Gold Partner of the Nitto ATP Finals in Turin. With its excellence, elegance, and precision, Haier will accompany the top eight singles players and the best doubles teams throughout the Turin week, joined by Haier’s Global Brand Ambassador, former world No. 1 Ana Ivanović.

Hoover in Berlin shows new positioning and brand identity

Hoover, the brand that revolutionised lives by introducing the vacuum cleaner into people’s homes, has chosen the centenary of IFA Berlin to reveal the latest stage of its evolution for the very first time: a strategic rebranding and a history of solutions distinguished by performance and reliability.

Candy brings its new “ready to live” concept to Berlin

Candy, the iconic brand with distinctive Italian design, returns to IFA with its latest ranges of connected appliances, distinguished by their new design and new logo. The brand’s constant evolution can be seen in its ability to offer efficient solutions and satisfy every need while maintaining high standards of quality and accessibility. Candy’s DNA is particularly evident in its unique Italian style, a timeless design that reflects attention to the tiniest details and the ability to create a connected and easy to manage home environment.

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