Haier achieves another milestone in its journey of excellence with the two awards assigned by the iF International Forum Design, the world’s oldest independent design organization headquartered in Hanover.
Two connected solutions from the brand have won the iF Design Award – one of the most prestigious design excellence awards for over 70 years – in the Kitchen Appliance category, distinguishing themselves among over 11,000 entries from 72 countries. It’s a testament to Haier and the team at the Milan Experience Design Center of Haier Europe, established to design and deliver modern and groundbreaking product and brand experiences that anticipate and reflect European cultural diversity.
Led by Federico Ferretti, the MED comprises a multiiodisciplinary and multicultural group of talents from different nationalities, divided into three specialized and synergistic disciplines: experience strategy, experience interaction, and product experience.
“We are very proud of these awards, especially because they help validate the winning organizational and work strategies we have adopted over these four years,” comments Federico Ferretti, Head of the Milan Experience Design Centre. “We are a young team, with an average age of around 30, and we constantly look around to stay updated on new design tools, changes in the usage patterns of new generations, and the technologies and styles that impact domestic scenarios. I believe that this is precisely what emerges in our projects, a bridging of the gap between consumers’ dreams and needs, constantly striving to enhance the user experiences of increasingly technological ecosystems.”
