Haier Europe appoints Neil Tunstall as the new CEO

Haier Europe today announced the appointment of Neil Tunstall as its new Chief Executive Officer, following a thorough global search process.

Neil Tunstall will begin as Haier Europe CEO beginning of April. He will assume leadership of the Europe region, headquartered in Italy and with approximately 10,000 employees, a sales presence in more than 50 countries and 7 manufacturing sites.

Mr. Tunstall is an internationally experienced business leader with a strong marketing and commercial background and a proven track record of success across complex consumer business driven by technological innovation.

Neil Tunstall will lead the region to continue promoting long-term value creation for more customers and consumers across the region, positioning Haier Europe as the undisputed leader and the first consumer choice for smart home solutions.

Neil Tunstall said: “I am delighted to have been appointed to lead Haier Europe.  It is a business with an impressive manufacturing footprint, a strong brand portfolio, a talented team and an enviable reputation as a leader in the major appliances industry. I am convinced by the strength of Haier Europe’s fundamentals and its potential, and I look forward to building on the great work already in place. I will be very focused on working with the central Haier Europe team and the markets to remain at the forefront of innovation in product technology and scenario-based solutions, as we serve millions of people around the world who use our products every day.”

He has served Haier for the last seven months as UK&I Managing Director, leading the market towards the objective of being the number one company. He will retain his responsibilities for the market until a successor is appointed.

Mr. Tunstall replaces Mr. Yannick Fierling, whose decision to leave the company was previously communicated.