Haier Europe announces its participation at IFA 2024
Haier Europe is getting ready for the 100th edition of IFA Berlin. An important anniversary, that the Group is celebrating with an incredible exhibition space to tangibly showcase a new dimension of Smart Home, hyper-connected and integrated in customisable ecosystems. All made possible using advanced IoT and Artificial Intelligence features. The first appointment is on Friday, 5th September at 3 p.m., for the customary press conference during the opening of the event, with a welcome speech by Neil Tunstall, CEO Haier Europe.