ABOUT HAIER
N°1 BRAND GLOBALLY IN MAJOR APPLIANCES FOR 11 CONSECUTIVE YEARS
Source: Euromonitor International Limited 2020, % in unit share, 2019 data
WHO WE ARE
A FAST GROWING COMPANY
Haier has become the leading white goods manufacturer in the world with over 10% of the market share.
OUR MISSION
BE CLOSE TO OUR CUSTOMERS
Only by being close to our customers and by listening to their needs we can make their lives easier.

Haier Europe

Haier Europe is a branch of Haier Smart Home Co., Ltd. (formerly known as “Qingdao Haier Co., Ltd.”) a leading global household appliance manufacturer headquartered in Qingdao, China founded in 1984 and listed on the Shanghai Stock Exchange from 1993.

From January 2019, after merging the operations of Candy Group, Haier Europe ranks fifth (source: Euromonitor International). Haier Europe can count on highly successful brands such as Candy, Hoover, Haier, Rosières, GE Appliances and Fisher & Paykel respectively aiming to become the consumers’ top of mind in their own market segments and geographies.

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OUR MISSION

Only by being close to our customers and by listening to their needs we can make their lives easier. That’s why we want to create useful innovation by putting technology near to consumers, establishing zero distance between the company and their needs designing products which meet their expectations.

Haier Vision

OUR VISION

We want to become the first consumer choice in smart home solutions. We are creating the most attractive IOT ecosystems to generate value and deliver outstanding user experience!

Our brands

Haier Europe

Haier is constantly looking for technological innovation for its products to offer advanced and tailor-made solutions, carefully designed and cutting edge.

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Candy

Candy offers new ideas, solutions and products that are brilliant, smart and easy to use, with an accessible positioning and a constant touch of Italian style.

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Hoover

Hoover offers high performance and trustworthy products, helping people to take care of their home and their families’ wellbeing.

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