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Haier is Gold Partner of the Nitto ATP Finals in Turin

Haier, the number one brand in the household appliances sector, will be lining up next to the top eight singles players and doubles pairs as Gold Partner of the Nitto ATP Finals in Turin from the 12th to 19th November, the grand finale of the tennis season.

Rome, Paris, Barcelona and Hamburg… this year Haier is a partner of the most prestigious international tennis tournaments, supporting the champions of this sport which shares the brand’s values: total dedication to achieving the highest levels of excellence and meticulous attention to every detail. To be the best in the world you need precision, attention to detail and impeccable style, characteristics found both in the greatest athletes and in Haier’s connected solutions.

“Haier has always been synonymous with an experience that combines cutting-edge technology, premium design and tailor-made services designed according to consumers’ personal needs. To communicate these characteristics, we’ve chosen to join forces with the most prestigious tournaments in the tennis season, including the Nitto ATP Finals in Turin,” says Arnaud Guillot, Haier Europe’s Brand Director. “This strategic collaboration has been devised with a view to the brand’s global expansion and developed to increase awareness, involving different generations united by a shared passion for quality and innovation. Tennis is a sport with one of the biggest fan bases in the world, and it’s characterised by passion, ambition, and the desire to grow, qualities which also set Haier apart and which have made it the number one brand in the world for large household appliances.”

Haier will enjoy special visibility courtside and will also have a stand in the Fan Village in Turin’s Pala Alpitour, with its hi-tech solutions and unique style on display in an experience created especially for the event. Here visitors will be able to absorb the ambience of special guests, supporters and the international community gathered for the Finals. Within the hospitality area, an exclusive customer lounge will offer commentary on the matches and brand news.

This partnership with the tennis world is perfectly aligned with Haier’s strategy to increasingly connect with the extraordinary and with its target audience: consumers who favour elegant design, customisation, and top performance.

For 2023 Haier has signed a sponsorship agreement with the ATP Tour and the French Tennis Federation (FFT) for the Roland Garros Grand Slam tournament, the Nitto ATP Finals, two ATP Masters 1000 tournaments (the Internazionali BNL d’Italia and the Rolex Paris Masters) and three ATP 500 tournaments (the Barcelona Open Banc Sabadell, the Cinch Championships and the Hamburg European Open).

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