Press Releases Category: Products & Brands

Haier, the world’s number one brand in large appliances* for 15 consecutive years, is showcasing a new dimension of connected and interconnected ecosystem at the centenary of IFA Berlin.

Candy, the iconic brand with distinctive Italian design, returns to IFA with its latest ranges of connected appliances, distinguished by their new design and new logo. The brand’s constant evolution can be seen in its ability to offer efficient solutions and satisfy every need while maintaining high standards of quality and accessibility. Candy’s DNA is particularly evident in its unique Italian style, a timeless design that reflects attention to the tiniest details and the ability to create a connected and easy to manage home environment.

At IFA 2024 Haier Europe, part of Haier Smart Home, invites you to discover an interactive journey that brings to life the Internet of Things (IoT) concept applied to connected and interconnected home ecosystems, that can be customized to the desires and habits of each individual.

Accessible high-quality solutions with iconic Italian style.

A new identity and increasingly smart products lead the Italian brand to the conquest of international markets

Milan, April 15th, 2024 – Candy, the iconic brand with signature Italian design, chooses Milan Design Week and Eurocucina – FTK – Technology For the Kitchen to reveal its evolution: a new identity, a new logo, and a new products range of intuitive, technological, and connected solutions for a new smart level.

Haier’s power, intelligence and elegance on the court at the most important tennis event in Spain

Haier will line up alongside the greatest tennis champions as Official Partner at the Mutua Madrid Open ATP & WTA tournament from the 22nd of April to 5th May.

Haier achieves another milestone in its journey of excellence with the two awards assigned by the iF International Forum Design, the world’s oldest independent design organization headquartered in Hanover.

Two connected solutions from the brand have won the iF Design Award – one of the most prestigious design excellence awards for over 70 years – in the Kitchen Appliance category, distinguishing themselves among over 11,000 entries from 72 countries. It’s a testament to Haier and the team at the Milan Experience Design Center of Haier Europe, established to design and deliver modern and groundbreaking product and brand experiences that anticipate and reflect European cultural diversity.

Led by Federico Ferretti, the MED comprises a multiiodisciplinary and multicultural group of talents from different nationalities, divided into three specialized and synergistic disciplines: experience strategy, experience interaction, and product experience.

“We are very proud of these awards, especially because they help validate the winning organizational and work strategies we have adopted over these four years,” comments Federico Ferretti, Head of the Milan Experience Design Centre. “We are a young team, with an average age of around 30, and we constantly look around to stay updated on new design tools, changes in the usage patterns of new generations, and the technologies and styles that impact domestic scenarios. I believe that this is precisely what emerges in our projects, a bridging of the gap between consumers’ dreams and needs, constantly striving to enhance the user experiences of increasingly technological ecosystems.”

We are pleased to announce that our Haier brand renewed its global partnership with the prestigious ATP Tour and the French Tennis Federation (FFT) until 2025, along with the addition of the Mutua Madrid Open to the next two years sponsorship calendar.  
‌Following the outstanding results in terms of perception and brand awareness achieved in 2023, Haier continues its journey towards global brand affirmation, emphasizing its position as a leading global major appliance brand.